Essay about Competition Among Fast Food Chains - 1639 Words

Competition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food.†¦show more content†¦These days, customers look forward for a superior quality. As a matter of fact PRICING also becomes a very significant factor along with quality. Fast food chains are now highlighting on the VALUE MEALS. This value meal is a combined package of different items within a very suitable pricing range, which can be afforded by mass customers. The low pricing strategies or value meals have become one of the benchmarks of competitive advantages among the fast food chains. Along with above-mentioned factors for the marketing information, we have few findings from the given case - fast food industry must know about customers’ need and want. The demand of customer is always something new, so the marketers must have knowledge about new menu and verities of food in the offerings. Different customer like different taste, but nobody likes to compromise with their tastes. Fast food industry must know about the place, which is preferable to the customers. Convenience location should be a major focusing point for the marketing in fast food chains. ROLE PLAYING OF MARKETING RESEARCH Role of marketing research in fast food industry has an enormous impact. The emphasis in marketing is one the identification and satisfaction of customer needs. In order to determine customer needs and implementing marketing strategies and programs aimed at satisfying those needs, there is no other option than research. Marketing research playsShow MoreRelatedKfc Strengths Weaknesses822 Words   |  4 Pagesrestaurant. This naturally leads to KFC having gained strong customer awareness and to be the market share leader. Also apart from having been in the fast food industry since 154, has enable them to have proprietary recipes and technology. KFC also has strong marketing expertise foundation within the U.S, fast food industry which foreign fast food companies will face difficulty in developing. WEAKNESSES.- Many of the KFC outlets are aged, small, have limited seating and cater for take out dinersRead MoreSwot Analysis Of Chipotle Mexican Grill897 Words   |  4 PagesChipotle Mexican Grill is an American chain of fast food restaurants in the United States. 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