Retailers Management

Question: Select and compare websites of two retailers that are in the same business ? Answer: Introduction In this paper a comparative analysis has been conducted between the two online shopping websites: the Amazon.com and the Barnes and Noble.com or bn.com. The first website is an electronic seller of various sorts: they sell electronic goods, toys, consumer products, clothing, and books and so on and forth. On the other hand, the Barnes and Noble is an online shop for books only: no other commodities are found on their website. Comparative Analysis Both the sites were searched with the aim of finding out by how much they abide the basic rule of website designing (WebIntel by Ironpaper). The results have been discussed in details in the following section: Barnes and Nobel The first point that should be mentioned about this site is the ease of use of their user interfaces. The entire website is well optimized for search operations: the very first page contains a UI which can be searched to find out anything that the user is looking for (Barnesandnoble.com). Neither does the website encourage its users to download any new browser, nor does it allow flash applications. The entire structure is consistent and provides grid views of all their products. The use of fonts is just perfect for the purpose of viewing: neither is the site too responsive nor are the codes running it are functioning in a messy way. Amazon The design of the Amazon .com also supports various UIs: however, since the website sells a very wide range of products, the search process becomes a little bit messy (Amazon.com). Finding out the exact product that we are looking for is not as easy as compared to Barnes and Nobles. Neither does the website encourage its users to download any new browser, nor does it allow flash applications. A very consistent system provides a grid view of all their products using a well defined font. Attracting The Customers The main difference between the above mentioned websites is that the Amazon .com is presented and designed in a bit overly done way: the website provides too much of offers on each of their pages and very often the same products are available for different prices on various sections of their website: thus confusing the customers tremendously. The Barnes and Noble on the other hand maintain a very neat look, even though they sell almost as many categories of reading materials as the Amazon. However, it should also be noted that while the bn.com can afford to maintain their classy look, the many promotional sells provide by Amazon itself does not allow the website utilize their web pages so lavishly. Last but not the least, most of the customers who have registered to Amazon stick to it, because at this particular site allows them to browse through a wide range of products. Website Pereformance: Both the sites provide convenient and fast purchase experience to the users. The websites also provide various additional information regarding the items that are being searched for. The details provided by both the websites can be easily read and understood by the general mass. However, while the Amazon uses various online ads, viral marketing, and affiliate programs for promoting their website, the Barnes and Nobel implements only email marketing for this purpose. The Barnes and Nobel deliver e-books and nook books to the customer instantly. The hard copies of all the books are mailed to the customer as soon as possible: the books can either be delivered to the addresses provided by the customer, or the customer can pick up the book from any nearby store. Amazon sends all the purchases made by their customers to the addresses provided by them. Conclusion Both of these websites are used by millions of people each day: this was the prime inspiration behind selecting these sites for the purpose of comparative analysis. References Amazon.com,. 'Amazon.Com: Online Shopping For Electronics, Apparel, Computers, Books, Dvds More'. N.p., 2015. Web. 5 June 2015. Barnesandnoble.com,. 'Barnes Noble - Books, Textbooks, Ebooks, Toys, Games More'. N.p., 2015. Web. 5 June 2015. WebIntel by Ironpaper,. 'Top 10 Dos And DonTs Of Web Design - Webintel By Ironpaper'. N.p., 2013. Web. 5 June 2015.